How to Choose Your Three Pinned Posts
Published · updated · by Loopin
A visitor arriving from a clip looks at your bio, then at three squares. Those three squares are the only part of the page you fully control, and most artists pin the wrong things.
Three pins, three different jobs
Pin one answers "what does this artist sound like" — the single best representation of your music, not your best-performing post. Pin two answers "is there more" — a different song, so the visitor sees a catalogue rather than one track. Pin three answers "who is this" — you, a face, a story, something human.
Three pins doing the same job is the standard mistake. Three clips of the same song at slightly different angles answers one question three times and leaves the other two unanswered.
Why your biggest post is usually wrong for pin one
The post that went furthest usually did so because of the format — a trend, a joke, a reaction — not because it represented your music best. Pinning it means every new visitor forms their impression of you from your least typical post.
Test it directly: if someone watched only that post, what would they expect your next song to sound like? If the answer is not your actual next song, it belongs in the feed, not in a pin.
Pin three is the one that converts follows
People follow people. A pin with your face and a sentence about what you are doing this year converts better than a third music clip, because the first two already answered the music question.
It does not need to be polished. A phone clip of you talking about the record you are making outperforms a produced trailer, because the follow is a bet on a person, and a person is what the polished version hides.
Refresh them on a schedule, not on a feeling
Change pin one on release day, every release, without deliberating. Change pin two when a back-catalogue track starts moving. Leave pin three for six months at a time.
The failure mode is pins that were chosen eighteen months ago and now advertise a version of you that no longer exists. Put it in the same calendar reminder as the link in your bio and it takes a minute.
The check that takes ten seconds
Open your profile in a logged-out browser on a phone. That is what a stranger sees, and it is different from what you see: different crop, different order, and any post you thought was pinned but is not.
Ask one person who does not know your music to look for five seconds and say what they think you sound like. If they cannot, pin one is wrong — and no amount of posting fixes a profile that does not answer the question that brought people to it.
Frequently asked questions
What should I pin on my artist profile?
Three posts doing three different jobs: the best representation of your sound, a second song so it reads as a catalogue, and something human with your face in it. Three clips of the same song answers one question three times.
Should I pin my most viewed post?
Usually not. Big posts often travel because of the format rather than the music, so pinning one means every visitor forms their impression from your least typical work.
How often should I change my pinned posts?
Pin one on every release day, pin two when a back-catalogue track starts moving, pin three about every six months. Set it as a calendar reminder — it takes a minute and it is the most-seen part of your profile.