What to Put in Your Link in Bio
Published · updated · by Loopin
Every button you add lowers the chance any single one gets pressed. Three is the number, and which one sits at the top should change with every release.
Three buttons, in this order
One: the thing you want most right now — the pre-save, the new single, the ticket link. Two: the general "listen everywhere" smart link. Three: one place to follow you that is not the platform they came from.
That is the whole page. Merch, mailing list, YouTube, socials you are already on, "book me", press kit — all of it goes below the fold or comes off entirely. Nobody has ever scrolled a link page.
The top button changes every release
Three weeks before release it is the pre-save. On release week it is the track. Six weeks later it is whichever track is actually performing, which may not be the newest one. Most artists set this once and leave it, which means the top button spends most of the year pointing at something stale.
Put a note in your calendar to change it on release day and again a month later. It takes thirty seconds and it is the most-clicked pixel you own.
Label buttons with the outcome, not the platform
"Hear the new one" outperforms "Spotify". The visitor is deciding whether to spend attention, not choosing a vendor — a platform name asks them to make a technical decision, an outcome tells them what they get.
The exception is when the destination is genuinely a choice, like a smart link that fans out to every service. There, name it "Listen anywhere" and let the page do the choosing.
Use a smart link, and check where it actually sends people
A smart link routes each visitor to the service they use, which removes a decision from a page whose entire job is removing decisions. Every distributor offers one and most are free.
Then check it on a phone with a fresh browser. Smart links routinely default to a service the visitor does not have installed, and a link that opens a web player asking for a login loses most of the people who press it.
The one thing worth adding below the three
An email capture, and only if you will actually use it. Email is the only channel you own — it survives platform changes, algorithm changes and account bans, all of which happen.
Give a reason to hand it over. "Get the demo of this song" or "hear it two days early" converts several times better than "join the mailing list", which is a request with nothing on the other side of it.
Frequently asked questions
How many links should be in an artist link in bio?
Three above the fold: the thing you want most right now, a listen-everywhere smart link, and one follow destination. Every extra button lowers the click rate on all the others.
Should I label buttons with platform names?
No — label them with the outcome. "Hear the new one" beats "Spotify", because the visitor is deciding whether to spend attention rather than choosing a vendor.
Is an email list worth it for a small artist?
Yes, if you will use it. Email is the only channel you own outright. Ask for it in exchange for something concrete like an early listen — "join the mailing list" converts poorly because nothing is offered.